In the United States, makeup is more than a beauty habit—it’s an everyday ritual, a creative outlet, and an industry worth billions. Whether you’re an aspiring makeup artist, a beauty enthusiast, or simply looking for trusted brands and tools, this all-in-one guide covers everything from popular American makeup brands to essential storage solutions and how to find a makeup artist near me.

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Top Makeup Brands Loved Across the U.S.

Laura Geller Makeup
Born in New York City, Laura Geller makeup is famous for its baked foundations and timeless products designed for real women—especially those over 40. It’s perfect for achieving a glowy, natural finish.

Makeup by Mario
Founded by celebrity makeup artist Mario Dedivanovic, this brand brings pro-level quality to everyday users. Makeup by Mario has quickly become a staple in the American beauty scene.

Milk Makeup
Headquartered in NYC, Milk Makeup is known for its clean, cruelty-free products and stick-style packaging. It’s a favorite for Gen Z and minimalist makeup lovers across the U.S.

Seint Makeup
Founded in Utah, Seint makeup introduced a compact cream-based system that simplifies contouring and highlighting into a single palette—ideal for busy American lifestyles.

Dior Makeup
Although Dior is a French brand, its makeup line is massively popular across U.S. department stores and beauty retailers like Sephora and Nordstrom.

Elf Makeup
Founded in California, Elf (Eyes Lips Face) is one of America’s top drugstore beauty brands, offering high-quality, affordable makeup available in Target, Ulta, and online.

MAC Makeup
While MAC has Canadian roots, it’s deeply embedded in the U.S. makeup industry. It’s favored by both everyday users and professionals for its iconic lipsticks and full-coverage formulas.

Bobbi Brown Makeup
A truly American classic, Bobbi Brown makeup promotes skin-first beauty with neutral tones and natural finishes. It’s found in nearly every major U.S. beauty retailer.

Chanel Makeup
Chanel’s elegant makeup line continues to dominate high-end counters at U.S. stores like Macy’s and Saks Fifth Avenue. Known for luxurious packaging and silky formulas.

Thrive Cosmetics Makeup
A proudly American brand, Thrive Cosmetics makeup is 100% vegan, cruelty-free, and known for its mission-driven business model—every purchase supports women in need.

Ogee Makeup
Ogee is a Vermont-based organic brand blending skincare and makeup. It’s USDA-certified and quickly gaining traction among clean beauty fans in the U.S.

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Popular Styles Across America

Clown Makeup
From Halloween to cosplay to TikTok trends, clown makeup has found its niche in U.S. pop culture as both entertainment and artistic expression.

Latina Makeup
Latina makeup trends across the U.S. often feature bold brows, warm contour tones, and statement lips—beautifully reflecting cultural pride and glam confidence.

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Essential Tools for American Beauty Lovers

Makeup Brushes
Every American beauty bag includes a reliable set of makeup brushes—whether it’s a beginner-friendly drugstore set or professional-grade Sigma or Morphe brushes.

Makeup Organizer
With American homes trending toward minimalist interiors, acrylic makeup organizers and drawer inserts help keep everything in place—widely available at stores like The Container Store and Amazon.

Makeup Vanity
Whether you’re furnishing a beauty room or setting up in your bedroom, a makeup vanity with built-in lighting has become a must-have piece in American households.

Makeup Bag
For on-the-go beauty, a spacious, zip-up makeup bag is essential. The Saie makeup bag, designed by U.S.-based Saie Beauty, is both eco-friendly and travel-ready.

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Finding a Makeup Artist in the U.S.

If you’re searching for a makeup artist near me, platforms like Thumbtack, GlamSquad, and even Yelp can help you book top-rated professionals in your area. Whether it’s for a wedding, prom, photoshoot, or everyday glam, local artists bring studio-quality makeup to your doorstep.

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Spotlight Brand: Makeup Forever

Makeup Forever—while technically a French brand—is extremely popular among American makeup professionals. Sold in U.S. Sephora stores and online, its HD foundation and long-wear formulas are perfect for events, bridal makeup, and video shoots.

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Final Thoughts

From California’s Elf makeup to Vermont’s Ogee makeup, the U.S. is home to a vibrant, diverse, and inclusive makeup industry. Whether you’re curating your dream makeup vanity, organizing your go-to makeup brushes, or hunting for the latest release from Chanel or Milk, there’s no shortage of innovation and variety.